India is a land of mixed cultural heritage and a large Diaspora. Families are no more restricted to geographical boundaries. People have moved out from their local towns and cities and shifted into bigger setups and establishments. Family networks have now been set up all over the country.
Plus with the rising bourgeoisie, the working class has strongly emerged in the country and firmly established itself. People travel all over the country with the purpose of earning their livelihood. The need to earn more money is making people travel everywhere.
With this is benefiting the travel industry. The industry has seen has a huge boom in the last two decades, particularly after the government’s deregulation of the aviation industry. Many new airlines and Indian domestic flights sprung up in the country over the last 10+ years. Some survived and successfully sailed through both the good and the bad times; while some couldn’t even see the light of day.
Airlines like Air Sahara, Deccan, and Indian Airlines etc were either taken over, or merged with the big players in the market. And the big fish, like Kingfisher, Jet, etc sailed through the toughest of recession and downturns in the economy.
Yet that does not mean that only the big fat fish could survive in the sea. There are many small players who have firmly rooted themselves and caught on to the right bait. Targeting the middle class, they knew the market has huge potential. The low cost airlines started flights meant just for this target audience, that is, those who have the need to travel, but do not have the luxury budget to fly first class.
As a result, many low cost carriers like Spice Jet, IndiGo and Goair were able to grab a huge market share. Seeing the market scope, even the bigger players launched their low cost counterparts. Kingfisher came up with Kingfisher Red, Jet launched Jet Konnect and Air India came up with Air India Express.
With these large number of Indian domestic flights, travel has become much more convenient for the Indian middle class, and families don’t get over concerned about moving away from their local places, as they know they are just one flight away form their loved ones.
Cheaper tickets in India are all regarding the demand and provide state of affairs prevailing on a flight on a given date. Some departures are costlier as a result of the convenience of timings. Everybody desires to depart on weekends and within the evenings. Thus flights at peak traffic hours are usually the foremost overpriced ones.
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